Whitmore Lake, Mich. – VANGUARD, one of the global leaders in photo-video accessories, today announced it has partnered with Digitec Trading, Inc., for distribution of its products to the Canadian market.

 

“Digitec has longstanding expertise in the photo and consumer electronics market and a strong network of dealers across Canada,” said Anne Lee, founder and CEO of VANGUARD. “Our partnership with them reflects our shared drive to provide standout products with greater value to dealers and consumers. It enables us to reach a market full of photographers who have expressed interest in our products.”

 

For Digitec Trading, Inc., a Toronto-based leading importer and wholesaler of photography-consumer electronics gear and accessories, the partnership enables the company to enhance its portfolio to include tripods, a more diverse array of camera bags, sporting optics and other accessories.

 

“It’s a great fit for both. Digitec is looking forward to introducing VANGUARD’s high quality, innovative products to the Canadian market,” said Raymond Au, president of Digitec. “Current and new dealers will benefit greatly from products of such quality at impressive prices, all backed by VANGUARD’s solid brand image and marketing efforts.”

 

The announcement comes on the heels of VANGUARD’s remarkable growth around the world in recent years. Its products have earned notable awards. Mostly recently, VANGUARD’s Alta Pro 283CT tripod won a 2010 Red Dot award for design excellence. Last year, VANGUARD also earned a prestigious TIPA award for its Alta Pro tripod. The best imaging products of 2009 were voted on by the Technical Image Press Association (TIPA) General Assembly held in early April in Budapest, Hungary. The editors of 25 of the top photo magazines from 10 European countries selected the best imaging products of the year. Alta Pro Series tripod was voted the "Best Accessory 2009” for its advanced flexibility and stability.

 

VANGUARD products are distributed in more than 60 countries worldwide.