VANGUARD Tripod & Head Earn Prestigious Design Award
Auctus Plus 323CT Tripod and GH-100 Pistol-Grip Ball Head Snag IDEA Silver Award from the Industrial Designers Society of America
Whitmore Lake, MI – VANGUARD, one of the global leaders in photo-video accessories, today announced its Auctus Plus 323CT tripod and GH-100 pistol grip ball head have together earned a prestigious 2011 International Design Excellence Awards (IDEA®) Silver Award from the Industrial Designers Society of America (IDSA).
The IDSA unveiled the winners of the 2011 IDEA® program — a celebration of design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts. This year, the 31-year-old competition received a record number of entries, breaking the 2,000 mark.
(For detailed descriptions, photos and contact information on this year’s IDEA winners, visit http://www.idsa.org/idea-2011-gallery. See VANGUARD’s page on their website here: http://www.idsa.org/vanguard%C2%AE-auctus-plus-323ct-camera-tripod-and-vanguard%C2%AE-gh-100-pistol-grip-ball-head-cameras.)
“The IDEA program is considered by many as the ‘Oscars’ of design competitions because the judging process is rigorous and judged by the experts in their field,” said IDSA’s CEO Clive Roux. “This year our Best in Show award reveals another powerful story about the growing link between design and responsibility.”
“The rigor of selecting the best of over 2,000 entries culminated in three days of intense dialogue and debate that was stimulating and rewarding for the 20 expert jurors—we are proud of the work we have chosen to represent the best from our profession,” said IDEA’s Jury Chair Davin Stowell, founder and CEO of Smart Design.
The 2011 IDEA jury, made up made up 20 international design experts coming from design consultancies, corporations and universities, spent weeks previewing entries online and two-and-a-half days of face-to-face evaluation and debate at The Henry Ford, a museum in Dearborn, Michigan. Judging criteria focused on eight areas of industrial design excellence: innovation; benefit to the user; benefit to society; benefit to the client; visual appeal and appropriate aesthetics; usability, emotional factors and unmet needs for the design research category; and internal factors, methods, strategic value and implementation for the design strategy category.
With lightweight carbon fiber legs, Auctus Plus 323CT tripod offers extreme stability and flexibility. Its legs adjust to 25, 50 and 80-degree angles for use on uneven ground and for low-angle photography. Its ultra-smooth Extreme Support Height Positioning (ESHP) Wheel System is a dual-function wheel gear that adjusts central column height securely while supporting heavy gear. It is particularly unique in that this advanced gear wheel also enables precise height fine tuning while holding an extreme loading weight – a feature not previously introduced.
It’s designed to go from a studio to an outdoor shoot in a snap with additional features for the outdoors. Auctus Plus’ leg locks are exceptionally solid, secure and seal out dust and sand to provide impressive reliability. Setup is quick, too, with one-twist-to-loosen locks. Unique All-terrain Feet convert from anti-rust spikes to angled, textured rubber for secure footing on an array of terrains.
Other features include an innovative locking camera screw wheel, large bubble level, anti-shock ring, leg scales for precise height adjustment, rubber foam grips and bonus snow shoes.
Learn more about Auctus Plus here.
Watch the Auctus Plus tripod video here.
Paired with Auctus Plus 323CT tripod is GH-100, an innovative pistol grip ball head that enables users to position a camera or spotting scope quickly with unmatched versatility.
“This well-engineered ball head has the Grip Position Release System with an industry-leading pistol grip-style handle that rotates 360 degrees and enables you to unlock, reposition and lock gear into place with ease,” said Anne Lee, CEO and founder of VANGUARD.
GH-100 can be operated by a single hand, maximizing comfort and freeing the user’s other hand to make lens zoom adjustments. Depression of the handle allows 360-degrees of panning movement and -32 to +90-degrees of side-to-side tilt and -8 to +90-degree back to front tilt movement all round. It instantly positions into place with simple release of the handle.
Other notable features include:
Learn more about GH-100 here.
Watch the GH-100 video here.
Since 1986, VANGUARD has provided photographers around the world with innovative, high-quality tripods, monopods, ball heads, pan heads, bags, cases, optics and other photography accessories. With ISO 9001 and 14001-certified facilities and hundreds of design patents, VANGUARD has earned a solid reputation that spans the world. VANGUARD products are available through its extensive global dealer and distribution network. For more information about VANGUARD products, visit www.vanguardworld.com.
VANGUARD USA, Inc.
jlamb [at] vanguardusa.com
Started in 1980 by IDSA, the International Design Excellence Awards program (IDEA®) fosters business and public understanding about the impact of design excellence on the quality of life and the economy. The IDEA program is considered one of the most preeminent design competitions in the nation with its scope and influence reaching far beyond U.S. boundaries.
Founded in 1965, the Industrial Designers Society of America (IDSA) is one of the world’s oldest, largest, member-driven societies for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 27 chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.
IDSA Media Contact:
Roxann Henze, Director of Communications
Industrial Designers Society of America