The 32nd photokina, which ended on Sunday, 23rd September 2012, was a great success. A total of 1,158 companies from 41 countries participated in photokina 2012, with 63 % of the exhibitors coming from abroad. Around 185,000 visitors from 166 countries came to photokina 2012. Photokina reaffirms its position as the world's leading innovation and business platform for the photography and imaging sector.
For more than 25 years, VANGUARD has provided photographers around the world with innovative, high-quality tripods, monopods, ball heads, pan heads, bags, cases, optics and other photography accessories.
During the photokina, VANGUARD announced the release of its new global brand identity. Signifying a new milestone in VANGUARD’s 26-years history and the advancement of VANGUARD, from a traditional manufacturer into one of the world’s leading brand that it is now. A distinctive new logo and visual system are also introduced, with the bright and powerful traits inherited from the original logo; the new visual system interprets VANGUARD’s brand, signaling the company’s continued growth and unique business model.
“The feedbacks are simply amazing, beyond our expectations! All the worldwide opinion leaders, chief editors, our distributors and partners congratulated us. Vanguard have written a new chapter for its own brand and positioned in the right way for the future” said Christophe Regnault, Vanguard’s Senior Marketing Manager.
Today, VANGUARD continuous to play a vital role in photography communities and has committed to inspiring and investing in products that empower every customer to harvest exceptional results.
VANGUARD believes that tools and skills should not limit a person’s creativity and passion for creation
VANGUARD @ photokina 2012 wrap-up
Editor K Madhavan Pillai does a simple performance test to check the durability and strength of the Carbon Fiber Tripods from Vanguard